The project was to design a logo for a sporting event or team. I chose Kentucky Derby out of interest because of the recent mention of horse-racing-related games by my friends, and to design a logo for a sporting event or team.
During the data collection phase, I took the past logos of Kentucky Derby and extracted some common features: the name of the race, the date of the race, the common logo of the race (hoof and rosette), the number of the race, the twinspires tower, the horse, or the rider. Past logo designs have had a color bias, with the main colors being Navy Blue, Rose red, earth, forest green, and mint green, all of which are colors of elements found on the racetrack, so my design follows their color choices.
Kentucky Derby has the name "run to rose" because the winner will be covered by a blanket made of
roses, so roses are one of my main design elements. One of the designs of my logo (Rose Horse ver.) is
a combination of roses and horses. This logo became one of my patterns (right).
In my original idea, my logo design was to make the 1 in 151 look like a horseshoe and the 5 look like a
horse, but the final result was that the 1 bent into the shape of a horseshoe was hard to read as 151, but only 5. So I reconsidered making the 1 look like a twinspires tower. The 5 was designed to take advantage of the space in the numerical form to incorporate the horse figure.
Kentucky Derby has the name "run to rose" because the winner will be covered by a blanket made of
roses, so roses are one of my main design elements. One of the designs of my logo (Rose Horse ver.) is
a combination of roses and horses. This logo became one of my patterns (right).
In my original idea, my logo design was to make the 1 in 151 look like a horseshoe and the 5 look like a
horse, but the final result was that the 1 bent into the shape of a horseshoe was hard to read as 151, but only 5. So I reconsidered making the 1 look like a twinspires tower. The 5 was designed to take advantage of the space in the numerical form to incorporate the horse figure.
