Claut
E-commerce UX\UI Design Project
Introduction
Claut is a non-profit cat rescue organization that operates its own social media network, recording and live-streaming rescues to raise funds and promote their rescued cats and help them find new homes. Before the cats are placed in new homes, viewers can adopt them through Claut's website, and fund their medical expenses to alleviate Claut's financial difficulties.
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Research
The goal of our project was to produce an E-commerce, and I was influenced by some spontaneous animal rescue media when we are choosing what to sell. Thinking that we, the internet users, could support each other's rescues and rescue expenses through cloud adoption even from thousands of miles away, after all, a vet visit is not a cheap thing, and if the rescued animal has many diseases, or currently untreated If the rescued animal has a lot of diseases, or diseases that are not yet cured, that is an even bigger expense. So I think we can create such a cloud adoption e-commerce to represent the possible future path of such a group of people who are passionate about rescuing animals.
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Research and Inspiration
Research on peers during the design process. Viewed many current animal shelter website designs and their design layout in terms of how to display the cats to be adopted, what information the cats to be adopted have to display to potential adopters, promotion of the website. How to deal with sick cats, some shelters have their own veterinarians and there are cases where they need to go to other veterinary hospitals, fund raising.
Claut Pet Blanket
Logo Design
The name Claut is a combination of Cloud and Cat, with Cloud representing the cloud and Cat being Claut's main service target. The design of the logo also combines Cloud and Cat. The circular auxiliary lines are used to ensure that the overall shape of the logo is harmonious, and the brand name is cleverly combined.
Logo Design Draft
Initially when I settled on this theme I wanted to combine the cloud pattern, the cat and the lining or stroking of the cat's palm to express the main function of the organization. During the initial design phase I tried many different designs that combined the cat and the cloud pattern, as well as some that did not have animal elements. The following similar designs were eventually obtained.
The Challenge
It is difficult to develop advertising and marketing because there is a need to make a website and advertise it for publicity and to have some means of revenue, and there is a conflict with the non-profit organization.
If you want to create an advertisement for such a website, the starting point should be to get people to adopt animals or donate to the website. In the case of animal adoption, it is quickest to show the pity of the animals to achieve the purpose of attracting people. But we want to send a message to people that if they are not ready to adopt a cat, or if they are not in a position to do so, but they love cats, then Cloud Cat Adoption would be an option.
Website Design
Phone Website
Social Media
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Promotional Design
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Our website has a cloud adoption application for each cat, and adopters will receive a weekly report from us in email. If a cat is adopted during the cloud adopter sponsorship period, then the cloud adopter will receive a customized gift from us, with a thank you note.
The emails also refer to many past emails received from adoption agencies as reference, and made certain reference to the content and current activity design, as well as to the feedback mechanism of other cloud adoptions, to create the following emails and content design
Promotion Advertising
Instructor: Jackie Jensen
Project: E-commerce Branding Design
Programs: Adobe Illustrator, Adobe Photoshop, Adobe XD, Adobe Premiere Pro
Institution: Tyler School of Art and Architecture, Temple University
Other Works